Engineering Management Case Studies

Toshiba, once a leading innovator in the technology industry, was at the forefront of electronics and computer manufacturing throughout the mid-20th century. From groundbreaking inventions in consumer electronics to being a dominant player in the PC market during the 1980s, Toshiba was a household name. However, the company’s inability to adapt to the rapidly evolving technology landscape and the rise of internet-based retail eroded its position. The failure to innovate, respond to market shifts, and pivot its business model led Toshiba to retreat from key consumer markets. This case study explores Toshiba’s rise and decline, analyzes the reasons behind its failure, and offers insights into how similar companies can avoid a similar fate. Toshiba’s Rise to Success Toshiba was established in 1875 and quickly became one of Japan's leading electronics companies. By the 1980s, it was renowned for its innovation in consumer electronics, semiconductors, and computing. Toshiba was a pionee...