Engineering Management Case Studies

1. Introduction In the world of ceramics, few brands are as synonymous with quality and innovation as Claytan. Established decades ago, Claytan has not only maintained its reputation for producing high-quality ceramic products but has also evolved through continuous innovation. The company's ability to adapt to market trends, consumer needs, and technological advancements has made it a leader in the ceramics industry. This case study explores the journey of Claytan, its commitment to quality, its challenges, and the solutions it implemented to stay at the forefront of the ceramics industry. 2. Background Information Claytan was founded in 1968 in Malaysia and has since grown to become one of the leading ceramic manufacturers in Southeast Asia. The company specializes in producing high-quality ceramic tableware, bathroom fixtures, and various decorative items. With a legacy built on craftsmanship and attention to detail, Claytan has successfully navigated through several decades of ...