Goodyear Malaysia Bhd: Sustaining Excellence Through Innovation and Sustainability [CASE STUDY]
Goodyear Malaysia Bhd, a leading subsidiary of the global tire giant Goodyear Tire & Rubber Company, has been instrumental in shaping Malaysia’s automotive industry for decades. Established in 1972, Goodyear Malaysia has become synonymous with high-quality tires and customer service, while maintaining a strong focus on innovation and sustainability. This case study explores Goodyear Malaysia's challenges and successes, particularly in navigating environmental concerns, adapting to changing market dynamics, and leveraging technology to enhance operational efficiency. With awards for sustainability and corporate excellence, Goodyear Malaysia continues to set benchmarks in the automotive sector. The analysis provides a comprehensive overview of the company’s operations, the obstacles faced, and the strategies implemented to maintain its leadership in the tire industry. Background Goodyear Malaysia Bhd began operations in Shah Alam in 1972, marking Goodyear’s first manufacturing fa...