Engineering Management Case Studies

1. Introduction Coca-Cola is a global leader in the beverage industry, offering a wide array of products that are consumed daily by millions of people worldwide. As one of the most recognizable brands, Coca-Cola has maintained its position in the market through its ability to adapt to changing consumer demands, market conditions, and environmental concerns. In Malaysia, a key market in Southeast Asia, Coca-Cola has been a prominent player for several decades. However, as with many companies, the evolving landscape of consumer preferences, sustainability concerns, and regulatory challenges presented new hurdles. This case study explores how Coca-Cola Malaysia has adapted to the changing environment by innovating its product offerings and adopting sustainable practices. The focus will be on the challenges faced by the company, the solutions it implemented, the outcomes of these strategies, and the key takeaways for engineering managers in industries facing similar challenges. 2. Backgrou...