Engineering Management Case Studies

Executive Summary Evans, a longstanding UK-based plus-size fashion retailer, has undergone significant transformations between 2023 and 2025. Established in 1930, the brand has navigated ownership changes, market challenges, and strategic realignments to maintain its position in the plus-size fashion industry. This case study examines Evans' journey during this period, focusing on its acquisition by AK Retail Holdings, operational shifts, and strategic initiatives aimed at revitalizing the brand. Company Overview Evans has been a prominent name in plus-size women's fashion, offering clothing in UK sizes 16–32. The brand's product range includes dresses, tops, jeans, trousers, lingerie, swimwear, and accessories, catering to a diverse customer base seeking stylish and comfortable options. Evans' commitment to inclusivity and fashion-forward designs has solidified its reputation in the market. Ownership Transitions Acquisition by City Chic Collective (2020) In Dec...

Executive Summary Vaseline, a flagship skincare brand under Unilever, has exhibited significant growth and innovation between 2023 and 2025. Celebrating over 150 years in the industry, Vaseline has successfully merged its legacy with modern advancements, achieving a turnover exceeding €1 billion in 2023. This case study delves into Vaseline's strategic initiatives, product innovations, sustainability efforts, and market expansion, highlighting the brand's adaptability and forward-thinking approach. Company Overview Founded in 1870, Vaseline has established itself as a trusted name in skincare, renowned for its petroleum jelly products. As part of Unilever's portfolio, Vaseline has expanded its offerings to include a diverse range of lotions, creams, and oils, catering to various skin needs. The brand's commitment to quality and innovation has solidified its presence in global markets, with significant growth observed in regions like North America and Asia. Strateg...

Executive Summary Tropicana Corporation Berhad (Tropicana) has demonstrated strategic agility and resilience in Malaysia's dynamic property market. Between 2023 and 2025, the company focused on sustainable growth, financial restructuring, and innovative developments, particularly in high-growth regions like Johor. This case study examines Tropicana's strategic initiatives, financial performance, and market positioning, providing insights into its adaptability and forward-looking approach. Company Overview Established in 1979, Tropicana has evolved into a prominent property developer in Malaysia, known for its integrated developments that combine residential, commercial, and recreational components. The company's portfolio spans across key regions, including the Klang Valley, Johor, and Penang, with a landbank of approximately 1,877 acres and an estimated Gross Development Value (GDV) of RM109 billion. Strategic Developments and Initiatives Expansion in Johor Recogni...

Executive Summary Cadbury, a venerable name in the global confectionery industry, has navigated a transformative period in 2024–2025. Celebrating its 200th anniversary, the brand has undertaken significant initiatives in marketing, sustainability, and product innovation to reinforce its market position. This case study examines Cadbury's recent strategies, challenges, and opportunities, providing insights into its adaptive measures in a dynamic market landscape. ​ Company Overview Founded in 1824 in Birmingham, England, Cadbury has grown into one of the world's leading chocolate brands, now under the ownership of Mondelēz International. Known for iconic products like Dairy Milk, Creme Egg, and Roses, Cadbury has a presence in over 160 countries, symbolizing quality and tradition in the confectionery sector. ​ Strategic Initiatives Marketing and Brand Positioning In 2024, Cadbury launched the "Yours for 200 Years" campaign to commemorate its bicentennial. Th...

Executive Summary Uniqlo, a leading global apparel retailer from Japan, has revolutionized the fast fashion industry by focusing on quality, innovation, and functionality rather than chasing fleeting fashion trends. Known for its concept of "LifeWear," Uniqlo delivers simple, high-quality basics at accessible prices. This case study explores Uniqlo’s recent market expansion strategies, technological innovations, sustainability initiatives, and challenges in a competitive market. It also highlights how the company adapts to dynamic customer preferences and geopolitical factors. Background Founded in 1949, Uniqlo is owned by Fast Retailing Co. Ltd., headquartered in Yamaguchi, Japan. The brand began as a chain of small stores selling men's clothing but transformed into a household name under the leadership of Tadashi Yanai, focusing on providing simple, universal designs that appeal to all demographics. Over the years, Uniqlo has embraced innovation, including its highly su...

Introduction Shopee, a leading e-commerce platform under Sea Limited, has experienced significant growth and transformation in Southeast Asia's dynamic digital marketplace. This case study examines Shopee's recent developments, strategic initiatives, and market positioning, providing insights into its operational strategies and the challenges it faces in a competitive environment. Company Overview Launched in 2015, Shopee has rapidly expanded its presence across Southeast Asia and Taiwan, offering a user-friendly platform that connects buyers and sellers. Its parent company, Sea Limited, headquartered in Singapore, also operates other digital services, including Garena (digital entertainment) and SeaMoney (digital financial services). Recent Financial Performance In the third quarter of 2024, Sea Limited reported a 31% year-over-year revenue increase, reaching $4.3 billion, surpassing analysts' expectations of $4.1 billion. This growth was primarily driven by Shopee's r...

Overview Property valuation is a critical process in the real estate industry, but it can be time-consuming and prone to human error. Traditional methods of property evaluation often involve subjective judgment, historical comparisons, and physical inspections. With the advent of AI, this process can be streamlined, offering more accurate, consistent, and faster valuations. AI-based property valuation tools use machine learning algorithms, historical sales data, market trends, and other relevant factors to assess the value of a property in real-time. The platform can help real estate professionals, investors, and property buyers make better-informed decisions. Business Idea Product Name : PropVal AI – An AI-powered property valuation platform designed to deliver precise, fast, and real-time property valuations using advanced machine learning models and data-driven insights. Key Features Accurate Property Valuation : AI-Driven Algorithms : Uses machine learning algorithms that analyze ...